1998 Lincoln Navigator

1998 saw Lincoln's introduction of the Navigator. The Lincoln did have some features to separate it from the rest, such as a massive chrome grille, unique lower body cladding with integral running boards and bigger taillights. The Navigator got some power to match its looks: a 32-valve 300-horsepower V8 that had considerably more thrust than the Expedition's 16-valve unit. The Navigator's cabin is identical with the Expedition's except it's new interior and the option of a bucket-seat arrangement for the second row as well as an identical center console and door panels.

This Lincoln SUV was a resounding success for the company. Wealthy suburbanites who needed a big SUV but couldn't stand the idea of driving something as bourgeois as a Suburban, Tahoe or Expedition made up a large chunk of the buyer demographic. The Navigator now becomes an " in thing" for high-profile actors and rap stars making it a fashion statement to be seen cruising around in Navigators (fitted with the obligatory hula hoop-sized aftermarket wheels). Although the Cadillac has sold well, the Lincoln has topped the market every year.